“The single biggest driver of business impact is the strength of an organization’s learning culture.” –Josh Bersin


Welcome to Syntax for Change

Join us for our upcoming

Live Learning Event

Syntax Smart Leadership:

Communication and Influence for Consultants and Coaches

A don’t-miss opportunity to learn with Lucy Freedman, the founder of Syntax, and Diane Dean, Master Certified Coach and corporate educator.

September 19-20, 2017, in Sunnyvale, CA, and October 4-5, 2017, in Austin, TX

NOW APPROVED for 12 hours of CCE CREDIT by the International Coach Federation (ICF)

Details and Registration


The Collaboration Code: Leadership for Everyone

Now Replaying

with Lucy Freedman and Diane Dean



If you have already registered, please go to the event page to see and hear the replay. Thank you for signing up!

Scroll down to learn more about Syntax for Change, the Cultivating Change Telesummit, and the book Smart Work: The Syntax Guide to Influence.

Syntax for Change: Design for the Future of Work

Putting Wisdom into Practice

In our information-heavy world, managers can easily end up with heads full of knowledge, yet still lack the needed wisdom to lead an organization to its potential.   Unlike knowledge alone, wisdom is the ability to discern the available information — and use it well, especially when it comes to other people.

For over forty years, Syntax for Change has been on the forefront of how human beings can produce great results together.  We are known for our distillation of the best research and designs for effective behavioral strategies. Because we understand human nature and its propensity towards self-reinforcing patterns that produce either success or chronic breakdowns, Syntax for Change is often called upon to assist organizations in their training of great leaders and team players.

Whether you are a leader, coach, or consultant, you can augment the capacity of your team to take intelligent and effective action, even amidst turbulent change and complexity.  Our easily applied yet transformational programs are guaranteed to provide clarity and confidence for addressing any circumstance that management or employees face. Syntax enables them to communicate with greater skill, negotiate for  clear results, and manage time.

Whatever your role in leading improved performance, retention, and morale, Syntax For Change can enable you to master change – and not be thrown by it.

We are recognized leaders in the syntax, or natural structure, of change.  We specialize in industry-specific design and training modules that equip leaders, teams and corporate cultures to collaborate well, communicate effectively, achieve influence and, best of all, thrive amid ongoing change.

Syntax’s proven record over decades is why its clients include leading executive officers, managers, human resource departments, organizational development professionals, coaches, and consultants in America and overseas.




Lucy D. Freedman – Founder and CEO



Founder and CEO of Syntax For Change, Lucy D. Freedman is a leading expert in the structure, or syntax, of change. Having a life-long passion for enabling people to communicate and connect with honor, respect, and understanding, Lucy has decades of study and practice in interpersonal behavior as a speaker, teacher, corporate trainer, therapist, consultant, and coach.

Drawing from methods including transactional analysis, neurolinguistics, and the work of masters such as Dr. Milton Erickson and Fernando Flores, Freedman specializes in the practical techniques, perceptions, and behavior essential to advancing communication, influence and human effectiveness in an environment of rapid change.

Freedman’s clients come from every profession including corporate executives, high-tech engineers and scientists, consultants and coaches. Numerous Fortune 500 companies – including Cisco Systems, Hewlett Packard, Agilent and Intel — have integrated Syntax training programs as part of their leadership development and internal change projects.



Join the Syntax for Change Community


Receive continuing access to a wealth of knowledge and experience

from experts in the fields of

OD, Change, Coaching, NLP, TA,

Nonviolent Communication, Neuroscience, and more

Cultivating Change:
Master Class for Change Agents in the Workplace

Groundbreaking Approaches to Personal and Organizational Change that Every Consultant and Change Agent Should Know

From May 6 – 22, 2014 Syntax for Change presented a telesummit specifically designed to support and equip organizational change agents.

Entitled Cultivating Change: Master Class for Change Agents in the Workplace, this interactive virtual conference featured leading experts such as Robert Dilts (leading developer of Neuro-Linguistic Programming), Kim Barnes (Barnes & Conti Associates), and Bob Dunham (Institute for Generative Leadership) who offered their insight on how they produce effective change in organizations.

Other seasoned professionals from the fields of NLP, TA, leadership coaching, neuroscience, mindfulness, communication and collaboration, design thinking, embodied change and internal consulting spoke and interacted with telesummit participants on topics such as “The Collaboration Code,”  “The Missing Link in Performance Improvement: Understanding Values,” “Breakthrough! Design Thinking to Spark Innovation,” and “Feminine Leadership and the Brain: How Organizations Can Evolve.”

Now, as a member of the Syntax for Change Community, you gain exclusive access to these replays.  Learn more and sign up here. .


Smart Work: The Syntax Guide to Influence


Author Lucy Freedman has taken the mystery out of great communication.

In Smart Work, she reveals the five behavioral categories that set outstanding communicators apart from the crowd. Addressing these categories in logical sequence and showing how to become skilled at each one, Freedman shows clearly how you can achieve influence by understanding the natural structure of human communication.

Called the “bible” for highly effective communication, Smart Work is a must read for anyone seeking to communicate successfully in one-to-one or group settings. Order your copy directly from the publisher, in paperback, e-book, or kindle format.