What if you and your team acted as smart as you are?

You would be even more awesome than you are now!

With clarity, communication, and trust,
people and teams perform to their potential.

As a Leader

Inspire Results
  • Create clarity and cooperation
  • Bridge differences
  • Exceed expectations

As Consultant or Coach

Be a Catalyst for Change
  • Keep your clients focused
  • Gain a deeper understanding of their experience
  • Expand your impact

“Intelligence is the ability to discern, to act, and to learn. Syntax sharpens all three.”

—Lucy Freedman, author of Smart Work: The Syntax Guide to Influence

Syntax for Change

Our most important goals rest on our ability to coordinate with each other. We each bring our own ways of communicating. Syntax helps us bridge differences and achieve brilliantly by giving us a shared language for how to get things done.

The concept and practice of Syntax is the five part Structure – the behavioral system – that brings out our collective intelligence and accelerates our ability to achieve our chosen goals.

Specifically, the Syntax for Change enables people to define shared goals, negotiate beneficial agreements, strengthen mutual understanding, take ownership of their work, and create positive cultures where people thrive.


Author Lucy Freedman has taken the mystery out of great communication.

In Smart Work, she reveals the five behavioral categories that set outstanding communicators apart from the crowd. Addressing these categories in logical sequence and showing how to become skilled at each one, Freedman shows clearly how you can achieve influence by understanding the natural structure of human communication.

Called the “bible” for highly effective communication, Smart Work is a must-read for anyone seeking to communicate successfully in one-to-one or group settings. Order your copy directly from the publisher, in paperback, e-book, or kindle format.

“People uncover their personal power as they learn the skills to express it.”

—Lucy Freedman, CEO and Founder, Syntax for Change


Build the five core skills into your organization’s culture and practices

Lead effectively from wherever you are

Be a role model and mentor for people who work with  you

Consultants and Coaches

Gain a deep understanding of what your clients need to learn from you

Develop exquisite precision for one-to-one and team coaching

Increase confidence and fluency in facilitation

Syntax Community

Expand your knowledge base

Generate and share ideas

Keep up to date with major trends in workplace evolution

“If it doesn’t work for all of us,
it doesn’t really work for any of us.
That’s why we need to be good at communicating,
collaborating, cooperating, and being conscious.”

—Lucy Freedman

People Respond to People Who Respond

​“People Respond to People Who Respond” -Ashleigh Brilliant. Ashleigh Brilliant put out a series of postcards in the seventies that carried short, profound sayings. This one was on my bulletin boards and desks for long enough that I can still recall the bright blue...

Three Portals to Self Awareness

Some people are very clear and declarative about who they are, what they are up to, what decisions they are making. At times I admire them for it and wish I had that certainty. Other times I wonder, what else might they be missing? I like to stay open to the...

Winds of Change: Whether You Like It or Not

While the air looks calm and clear, the sound of the wind and the blowing trees tell a different story, as it is with our lives. The kinds of changes affecting us all are deeper and more significant than may be evident at first. Perhaps you have already made major...

The Present-Moment Paradox: In Praise of Preparation

  Live in the Moment The present moment is where we experience life. It’s a blessing and a joy to be mindful and take it in. We often hear that this is the only time there is, and we miss it if our attention is on the past or the future.  I want to add nuance to...

Time to Listen

​ I was invited to attend an online workshop on listening. I am a big fan of listening, so I said yes. In the workshop, good points were made about the difference between hearing and listening, what happens when you are listening for something in particular,...

Getting a Handle on Online Education, Part 1

​ As recent events have accelerated society’s movement into the internet age, we have gone beyond news feeds and search engines, through the wild ride into pervasive social media, and are now in a world of on-demand transmissions from many to many. As both providers...

“Sometimes the questions are complicated
and the answers are simple.”

—Dr. Seuss

Client Quotes


“The Syntax course has become my foundation for learning how to work with people. Not a day goes by without using something that I learned from the course. I truly believe that my rise to becoming a competent project manager was accelerated greatly by the quality time spent in one-on-one and telephone coaching.”

– Carol Marsh, R&D Project Manager, Lightwave Division, Agilent Technologies

“This was the best training I have had here. Syntax has enhanced my ability to handle all aspects of my current job. My team supports manufacturing customers, so I have a better understanding of manufacturing, better relationship with management, and people skills.”
-Jim Finch, EDS

“I am particularly aware of the value of Syntax when I am walking around those impromptu opportunities for hallway coaching. As I hear how people are thinking and leading, I can remind them of the material. It has given us a whole new language for informal coaching.”
– Dave Bass, Vice President and General Manager, Lightwave Division, Agilent Technologies

“The positive outcomes of taking the Syntax course far exceeded my expectations. Lucy is a master of observing and improving human communication. Working with her and fellow “Influence” classmates had a direct impact on my ability to significantly grow my business this year.”
– Therese Kollerer, President, Lexington Capital Management

“I sent one of my best technical/worst people skills engineers, and you were able to do what all our in-house programs, and even Dale Carnegie couldn’t. This man is now a successful customer service representative. Thank you.”

– J. Luchessi, IBM

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